EA Sports FIFA Mobile - Twitch Branding

The main purpose of starting a Twitch Live Stream channel was to engage with experienced, knowledgeable and dedicated gamers who have been playing the FIFA Mobile game for quite a while now. The target audience was quite familiar with the ins and outs of the game and wanted to interact with our team more.
The Logo and branding were designed to depict the elements of live stream, the game and be mobile adaptive. The typography and the colour choice were selected based on the Season 6 style guide. 
The collaboration with the Community Team led to:
58k followers in just 9 months
16k chat messages sent
Peak concurrent viewership of 22k
Average VOD viewership of 100k
Over 4 million minutes watched

Client: EA Sports (FIFA Mobile game)
Project: Twitch live stream - logo and branding